When the Roda factory began operating in 1990, the goal of its founders was ‘to create interior objects for the garden’. The idea was to develop an outdoor space aesthetically and functionally equivalent to indoor design, while respecting the milieu and materials as dictated by the environment. Natural materials, asceticism of shape and impeccable execution guarantee the implementation of these ideas in practice. Roda designs are created by Rodolfo Dordoni, Gordon Guillaumier and others.